Soft Plastic Lures

Here is the homepage for tutorials, reviews, tips, and how-to’s with hard-body lures!

There are several styles of soft plastics, each with their own set of pros and cons. Explore each of them below to learn more about how you can maximize your results with different styles!

Best Lure for Skipping Mangroves and Docks [Experiment Results]

We talk a lot about the importance of knowing how to skip cast. But what’s the best lure for skipping under mangroves and docks? I...
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Catching Summer Black Drum on Artificials: Critical Keys to Success

Coach Matt found BIG shallow-water black drum on a recent trip. If he was going to have success, it was going to be on artificial lures.
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Gulp! vs Z-Man [Scented Jerk Shad Lure Experiment]

Gulp! vs Z-Man – which jerk shad catches more fish? Both lures used in this experiment are in the Pearl color and the video below...
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The Irresistible Lure Summer Flounder Can’t Pass Up

With an easy hack on one our most popular baits, you can be catching summer flounder and enjoying more tight lines with this tasty fish!
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7 Best Saltwater Fishing Lures We’ve Proven on the Water

Would you like to know the best saltwater fishing lures you need to catch fish pretty much anywhere in the world? We've got you covered!
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NEW Lure Color Now In The Shop!!! [Crystal Lure Color]

We are THRILLED to announce the release of a BRAND NEW lure color! It's called CRYSTAL. Take a closer look in the video...
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NLBN vs DOA: What Gets More Bites?

For the last few weeks, I've been experimenting with two lure brands: NLBN vs DOA. The No Live Bait Needed (NLBN) and...
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Underwater Dock Footage Shows Why You Need Weedless Rigs!

Don't miss this underwater dock footage!! It's no secret that predatory fish want to cling tight to structure. It makes them feel safe...
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How To Turn Any Jighead Into A Weedless Rig

This is how EASY it is to turn any jighead into a weedless rig! All it takes is a small piece of heavy monofilament leader. Check it out!!
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Redfish Crush THIS NEW TWEAKER LURE!!!

Redfish crush this NEW Tweaker Lure!!! Joe and I were out on a flat and came up on a school of solid redfish. We tossed the Polk County...
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Hack To Make Almost Any Jighead Completely Weedless

You can take any jighead with one small trick and make it weedless! All it takes is a small piece of heavy monofilament leader. Here’s...
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What To Do When You See Redfish Tailing Everywhere!

While fishing the Florida Redfish Series Tournament in Panama City, I came across dozens of tailing redfish! This is exactly what you hope to see...
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How Speckled Trout See Lure Colors [Human vs. Trout Vision]

This video might completely change how you feel about lure colors. Specifically, color selection when targeting speckled seatrout...
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Easiest Ways To Catch Saltwater Fish With Lures [Case Study]

Are you struggling to catch saltwater fishing with lures? You're not alone. It can be challenging to switch to solely relying on lures...
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Inshore Saltwater Showdown: Popping Corks VS. Weighted Hooks

Popping Corks VS. Weighted Hooks – what’s going to catch more fish? We designed our very own Popping Cork, Dr. Popper, so we had to...
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